Soft, flexible recovery collars are gaining in popularity on the traditional (and much hated) hard plastic Elizabethan Collar.
Recovery collars keep pets from being able to turn their heads to chew their bodies. Soft, "comfy cones" and their competitors provide a more user friendly - both for the owner and the animal - option to the hard E-Collar.
Recovery collars and cones are used for animals recovering from surgery, and for a variety of injuries and skin conditions.